A bedtime question
Our daughter asked what a doha meant. We realised the language needed to meet her where she was — old Hindi, simplified. Dohas, made singable.
Two founders. One shared belief: what children memorise early, they carry for life. So it should probably be good.
K4K began the way most meaningful things do — at home, between a parent and a child, with a question no one expected.
It started with a bedtime doha. Our daughter asked, "But what does it mean?" — and we realised the language needed to meet her where she was. Old Hindi, simplified. Dohas, made singable.
We looked around. Children's stories in India are either imported and culturally disconnected, or loud and algorithm-chasing. Nothing rooted. Nothing calm. Nothing that gives children their own heritage in their own language.
So we made what we wished existed — animated stories, singable dohas, and dance-along videos rooted in 600 years of Kabir. Gentle by design. Free for everyone on YouTube.
Two founders. One shared belief. Eighteen years of building things that matter.
Our daughter asked what a doha meant. We realised the language needed to meet her where she was — old Hindi, simplified. Dohas, made singable.
Children's content in India is either imported or algorithm-chasing. Nothing that gives children their own heritage in their own language.
Animated stories, singable dohas, dance-along videos. Rooted in 600 years of Kabir. Gentle by design. Free for everyone on YouTube.
18+ years in sustainability, applied design, and storytelling. As founder of bioQ — India's leading B2B sustainable gifting company — Saurabh has built a reputation for translating deep philosophy into commercially viable products. His design and narrative lens anchors K4K: every doha is a story, and every story must work for its audience.
bioq.in →
Shivani leads K4K's creative and musical vision. As co-founder of Daakroom — an initiative promoting handwritten communication, featured on Shark Tank India — she brings depth and rootedness to every piece of content. A TEDx speaker, she was recognised at the Srijanshakti Awards 2026 among women shaping India's design and creative future.
daakroom.com →Shivani speaks about the K4K project — including live conversations with children on what Kabir's wisdom means to them.
Watch the podcast ↗Every story, song, and doha is free on YouTube. Pick wherever feels right — a story for bedtime, a song for the car, or a doha for the dinner table.
Rooted Rhymes for All Times.
One WhatsApp message is all it takes. Tell us your school, your grade, and what you're looking for — we'll take it from there.